Technological and demographic changes are reshaping the shopping experience, with eCommerce giants redefining consumer expectations, and millennials now holding the greatest purchasing power.
Voice remains the most powerful channel of communication between retailers and customers, although other channels such as SMS, social and live chat are rising in importance, and reliability is key no matter which means of communication is engaged.
This has set retailers on a collision course between the demand for improved technology and the agile nature of the retail business, pushing the need for superior yet flexible communications to the forefront. Propel-U-4-Ward provides comprehensive retail IT services that help build a lasting user experience.
Technological and demographic changes are reshaping the shopping experience, with eCommerce giants redefining consumer expectations, and millennials now holding the greatest purchasing power.
Voice remains the most powerful channel of communication between retailers and customers, although other channels such as SMS, social and live chat are rising in importance, and reliability is key no matter which means of communication is engaged.
This has set retailers on a collision course between the demand for improved technology and the agile nature of the retail business, pushing the need for superior yet flexible communications to the forefront.